NEW MATERIALS AND DESIGNS FOR EVERY PERSONAL STYLE.
BRAIDED AND COILED CABLES IN NEW ELECTRIC COLORS.
NEW PRODIGY PICKS FOR GUITAR PLAYING ACCURACY.
CUSTOM TOOLS FOR EVERYDAY CARE AND REPAIR.
With over 200 choices, from the break and rust-resistant PARADIGM, to the world's best-selling Slinkys and more, we're sure to have the perfect electric string for the guitarist in your life.
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Paradigm Slinky Electric Guitar Strings
The classic sets.
Superior Clarity - Higher Output
Bright Balanced Tone - Enhanced Durability
Ernie Unplugged. We have over 100 varieties of acoustic strings featuring aluminum, bronze, nylon, phosphor, stainless steel and more. It's the gift that keeps on giving.
Paradigm 80/20 Bronze Acoustic Guitar Strings
Superior Projection and Clarity
Bright Balanced Tone
Bright Balanced Tone - Longer Life
Shopping for a bassist? Get the low down on the low end by comparing over 100 bass string options.
Balanced Tone that works well with all bass types and playing styles.
Higher Output - Superior Clarity
Round Sound - Flat Feel
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